Buckeye Personal Trainer Personal Branding Photoshoot

When you hire me for a personal branding photoshoot, getting to know you prior to your session really helps with creating a plan to tell your story. During the booking process you will be sent a questionnaire to complete that lays the foundation for your session. When Diane, a personal trainer with The Garage Gym West Valley completed her questionnaire, I knew instantly what was important to show in her images…the community that she has created for the girls of the West Valley.

Tell me a little bit about your current audience and your target market (age, interests, etc). What is their story?

My girls are from early twenties to fifties, honestly they come to me because they step into big gyms and feel out of place/ like they’ll be judged. They come to learn the workouts, but stay for the community, make life long friends, and get awesome transformations in the process. Many have lost confidence, crave community, and want to feel good in their own skin, and come for all of it! This offers them more than their dream bod, it’s a whole new lifestyle.

What is the overall message you want to portray with your brand and content?

We are a women’s gym that strives to help women become more confident in their own skin, create a community that supports each other, and remembers how strong AF we are as women.

During her personal branding photoshoot, Not only did we create images of her individually and training others, but we also shot each girl individually as well as group shots to capture the friendships they have created in her gym. Diane is also an online fitness coach teaching women how to be strong and fit during the prenatal and postnatal periods so we also shot in her kitchen creating healthy meals with her children.

It was beautiful to see what Diane has done for this community and I can’t wait to see how far she goes on this journey!